In a world where sustainability has become a necessity and the words like “clean” and “cruelty free” have become overused, finding a brand that lives up to its promises has become a challenge. I am always searching for skincare and makeup products that are true to their word, being both cruelty free and sustainable, is something that has become very important to me.
In 2015, longtime friends Natalie Mackey and Nate Newman founded Winky Lux. Their original goal was to bring fun to everyday beauty rituals, introducing products like flower and glitter filled lip balms that were both beautiful and functional. Since then, Winky Lux has expanded to be sold in many stores including Target and Ulta and is constantly striving for new levels of sustainability.
With help from rePurpose Global, a nonprofit organization dedicated to helping companies become plastic neutral, meaning for every amount of plastic used there is an equal amount of plastic being recycled, Winky Lux has proven its commitment to becoming a clean and cruelty free beauty line as well as actively working to become sustainable by becoming plastic neutral.
Here are some of the brand’s most popular products. Click on the product title to purchase each product on the Winky Lux website.
White Tea Tinted Moisturizer SPF 30
The reason I love this product so much is because it’s both a tinted moisturizer and a sunscreen, with SPF 30 that is perfect for the summer. The moisturizer has a slight tint that blends well into the skin providing a lightweight finish, leaving the skin feeling both beautiful and hydrated. The creamy textured moisturizer contains nourishing ingredients such as white tea extracts, pomegranates and vitamin E to give your skin a beautiful healthy glow. The moisturizer is available in a wide range of diverse colors to fit every skin tone.
Peeper Perfect Under-Eye Concealer
This viral under eye concealer lives up to the hype. Packed with super ingredients like collagen, hyaluronic acid, glycerin and vitamin E, this concealer does more than cover, it’ll help reduce the appearance of fine lines and wrinkles and helps to cover dark under-eye circles.
Not only is this lip balm beautiful, but it’s also vegan. The balm is unique in many ways, but in particular because it uses your PH to transform your lips into the beautiful shade of pink with a slight shimmer that is uniquely perfect to each and every person. It’s also made with ceramides that helps to provide lasting hydration.
The Detail Oriented Mascara is by far one of my favorite Winky Lux products. The name speaks for itself. The micro-spoolie catches all your lashing from corner to corner, ensuring detail delivering volume, length and definition for your lashes. The best part of this product is that it helps comb through all of your lashes preventing clumping that can happen with many other mascaras.
Uni-Brow Universal Shade Eyebrow Pencil
No more spending hours in the makeup aisle trying to find the perfect shade to match your eyebrows. Like its name this universal brow pencil is designed to blend with almost every brow shade. The firm pencil provides perfect precision that gives you total control over your brows. For lighter shades, use a light pressure and for darker shades use a heavier pressure to cater to your needs. Say goodbye to frustrating time-consuming applications and create a flawless brow in minutes for any occasion.
SHOOT LEADS Lena Wu, LeVana Wu / MODELS LeVana Wu, Averie Ison, Abitha Vinoyi / PHOTOGRAPHY Lena Wu
