The earliest known use of “Black Friday” to refer to the day after Thanksgiving came from the journal, Factory Management and Maintenence, in November of 1951.

Black Friday refers to the day in which businesses go from being “in the red” – operating at a loss – to being “in the black” – generating enough funds to cover operating costs – for the year and is often marked as a day full of holiday shopping.

Check out some of this year’s fashion-forward Black Friday deals.

UNIF

UNIF is best known for its iconic graphics, subversive basics and elevated wardrobe essentials and with a current up to 60% off Black Friday sale happening, now is the time to stock up on new pieces for your collection or try out the brand for the first time.

Some of the brand’s most popular fall and winter essentials include the X Jeans, The Kelp Dress and The Fader Sweater.

Minga London

This trendy and fashion-forward brand is teasing its “biggest sale of the year” starting on Tuesday. Though they have not revealed just how much customers can save, it will certainly be more than their year-round 15% off student discount.

With quality pieces ranging in style from coquette to emo, Minga London has something for almost every aesthetic. Some stand-out items to snag during their upcoming sale are The Jacky Zip-Up Hooded Cardigan, The Nolia Cream Lace Asymmetric Skirt and The Star! Black + Gray Knit Chunky Sweater.

Tunnel Vision

This standout brand is known to advocate for sustainable fashion practices and size inclusivity. They sell their in-house designs as well as hand-selected vintage pieces, sorted on their website by era.

Their ethically made clothing, ranging from sizes XXS to 3XL, can be quite pricey, which is why they keep their customers happy by having weekly sales. Keep up with their Instagram to stay notified about new sales.

Tunnel Vision’s Black Friday sale is rumored to have some amazing deals. Last year, the deal was 50% off all items. But, things go fast, so make sure to turn on post notifications and hop on the sale before these coveted items sell out.

Just a few pieces to look out for include the Black 5-in-1 Convertible Zip-Off Cargo Pants, The Babs Camisole and The Sapphire Reversible Faux Fur Jacket.

Prod

Based in Chicago, this up-in-coming brand is trying to reinvent ‘80s, ‘90s and Y2K styles. Though the outline of their Black Friday sale this year is unknown, based on the numerous sales going on right now, including the buy one get one off sale for its Basics Collection and 20% off of new arrivals, their Black Friday sale is sure to deliver.

Some elevated basics to shop for when the sale finally drops are their Plaid Mermaid Skirt, Pleated Low-Collar Cropped Long Sleeve and the Anne Diary Flare Jeans.

Lisa Says Gah

The pioneers of the “tomato girl summer” aesthetic are now bringing shoppers a 25% off sale site-wide, that way you can get your hands on all things fruit print, sardine-themed and bow-adorned.

Lisa Says Gah carries their own house brand on their website, as well as a delicate curation of other items that fit their aesthetic. Shop looks including the Sofia Slip Dress, the Dana Long-Sleeve Tee, and the Darcy Skort this Black Friday.

En Route Jewelry

Serving shoppers iconic and timeless jewelry pieces and a 35% off Black Friday sale, what more could anyone ask for?

Silver and gold jewelry lovers alike can revel in their amazing selection of gems, bows and matching sets. Before they sell out, be sure to snatch up the Silver Bow Stud Earrings, Carnelian Heart Necklace and Ring Bundle and The Duet Mixed Heart Necklace with Pearl.

Sixth Dimension

Cute and ethereal graphics, mixed textures and playful silhouettes. Sixth Dimension has the perfect look for anyone looking for statement pieces or just an amazing way to spruce up their wardrobe.

Serving up to 50% off, some of their unique pieces can be snagged up for only $14 this Black Friday. Check out some fan favorites including the Atlantis Tank Top, Dr. Frank Tank Top and The Sunday Mesh Top.