The sneaker scene has entered an era where Air Force 1 is no longer the frontrunner for any shoe of choice.

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Plenty of other brands such as HOKA, On, and a variety of other athletic brands have overtaken the shoe scene.

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The majority of popular shoe brands go in tandem with the most prominent micro trends of the season — ranging from coquette to clean girl — the most desired shoes go with it all.

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HOKA

Owned by the parent company of UGG, HOKA is an emerging sneaker brand that has become fiercely popular with teens and young adults.

Despite being in business since 2013, HOKA didn’t experience a big boom in sales until 10 years later, in 2023.

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Available in a variety of colors, HOKA has something to offer everyone. However, the most popular design is The Cliftons.

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The Cliftons are most popular with runners but can be easily styled as an everyday shoe as well.

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HOKA offers a multi-tone palette with an easy slide-on mechanism for the comfort of consumers. 

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If not seen on runners, HOKA sneakers are typically styled with athleisure. A common combination consists of a Lululemon set and neutral-toned HOKA sneakers.

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On

Colloquially known as “On Cloud,” On is a Swiss company that has taken up much popularity in the American market. 

Best known for their performance quality, On offers sneakers that are comfortable, stylish and durable to consumers of all ages.

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Although being a more expensive option, On is known to not disappoint its consumers. 

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These sneakers, typically offered in neutral tones including black, white and beige,  can be styled with nearly everything.

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Miscellaneous Shoe Styles

In recent years, there has been an observable deviation in sneaker sales.

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Consumers are entertaining different shoe styles such as ballet flats and Mary Janes, as it appeals to the popular coquette aesthetic.

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Ballet flats offer a comfortable, yet cute option for shoes that look formal but don’t include the often uncomfortable high heel.

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The only downside is that they typically require a dressier outfit and are not the most compatible with certain weather conditions.

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Mary Janes, which has made a large comeback after being popular in the ‘20s, is a sophisticated and versatile choice for shoes, as they can accompany almost any type of outfit.

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Mary Janes, however, tends to be a bit uncomfortable, especially when they are not broken in.

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This new age of shoes offers a wide selection of options in which everyone can find something that suits them.

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