Addison Rae first blew up on TikTok, where her dance videos made her one of the app’s biggest names. Millions of people followed along, and she became part of the wave that turned TikTok into a place where songs and trends could go viral overnight.
But recently, Addison—also the name of her newest self-titled album—has been working to show the world another side of her artistry—one that goes beyond viral trends and short-form clips.
The shift? A rebrand from “TikTok dancer” to full-fledged pop star.
Rather than staying in the role the internet first knew her for, Rae has leaned into her love of music, blending performance, vocal work and visual storytelling into a fresh creative identity.
Her early singles highlight her ability to capture the same energy she has always had. Now, though, she has traded dance for a showcase that’s bigger, bolder and made for the stage. It’s less about a 15-second clip and more about an immersive sound and style.
Of course, rebrands can be tricky. Online, where people love to box you into one category, it’s not always easy to change your image. But Rae hasn’t tried to erase her origin story—she’s blended it into what she’s doing now. She still posts behind-the-scenes looks at studio time, rehearsals and video shoots, where fans get to see her progress rather than just the finished product.
One of the clearest signs of this new chapter is her collaboration with Lucky Brand. Just like her jeans, the partnership is a good fit; Lucky Brand has always leaned into easygoing denim with a bit of edge, and Rae is now shaping her music and style around that same balance.
In the campaign, Rae models pieces that blend comfort with her timeless energy—jeans that look just as good on stage as they do off, jackets with a touch of rock-and-roll flair and accessories that tie the look together.
The collaboration also demonstrates how music today is about more than just the songs. The way an artist presents themselves—the visuals, the styling and the overall energy—is part of the full picture.
What works about Rae’s rebrand is that it doesn’t feel like a complete restart. Dance is still part of who she is, but now it plays into something bigger. The fire and confidence that made her popular on TikTok translate naturally into her performances and music. It feels less like she’s trying to reinvent herself and more like she’s expanding what she can do.
Of course, rebranding in front of millions of people comes with pressure. Every step gets watched, judged and compared to what came before. But Rae seems to be leaning into the challenge—releasing new music, experimenting with her image and building partnerships that back up her vision.
Either way, one thing’s clear: Addison Rae isn’t just trending—she’s here to stay.
