Over the years Coca-Cola has created many limited edition bottles and cans, including collaborations with artists like Marshmallow and special edition designs from shows like “Sex and the City,” but some of the most iconic Coca-Cola bottle designs have come from famous fashion designers like Karl Lagerfeld and Jean Paul Gaultier.
Before the complete collection of Coca-Cola fashion bottles were released in 2009, Elio Fiorucci designed a few limited edition glass Coca-Cola bottles. The original design was a retro bottle with baby pink lips that read “Love Therapy by Elio Fiorucci” across the front. Another design, given the name “Queen of the Night,” was a blue bottle with a woman on the front, wearing a bright pink dress with blue hearts all over it.
In 2009 came the original release of the “Tribute to Fashion” Coca-Cola bottle designs as a part of the “Tribute to Fashion” charity project. Coca-Cola asked some of the best Italian designers, including Moschino, Donatella Versace, Blumarine and Angela Missoni, to design limited edition bottle designs. The money earned through this project went to victims who survived the devastating earthquake in Abruzzo, Italy back in 2009.
Moschino went all out, creating four unique bottle designs. The simplest of the bunch was a nude-colored bottle, featuring a chocolate drizzle design. The most iconic Moschino bottle design was the ladybug dress bottle that even included its own earrings.
The 2009 bottle, designed by Marni, was one of the simpler designs. The bottle featured a polka dot design that faded from a bright orange to a brown color.
The two bottles designed by Ferretti were among some of the more elegant designs. One bottle featured a black mesh look with ruffles. The other was a purple, velvet bottle. Each design was topped off with a bow and a Alberta Ferretti banner across the bottom.
Fendi’s Coca-Cola bottle designs were more subtle than some of the other designer’s bottles. Fendi’s bottles had colorful polka dots overlaying the iconic Fendi “F” pattern.
Versace’s theme, now more fitting than ever, was Malibu Barbie. One bottle was bright pink with a bubble design, each bubble having the iconic Versace logo in the center. The other bottle featured palm trees and butterflies and most importantly, a blue bottle cap with a pink convertible and miniature Barbie sitting on the top.
Missoni’s Coca-Cola bottle design was covered from top-to-bottom in a colorful chevron pattern.
Blumarine created elegant rose-covered bottles. One a light pink rose petal bottle and the other, a bright pink bottle covered in tiny 3-dimensional roses of varying colors and sizes, some having glitter and others having tiny pearls in the center.
Since 2009, Coca-Cola has continued to partner with fashion designers around the world to create one-of-a-kind Coca-Cola bottles.
In 2011 came the release of the 3-bottle set designed by Karl Lagerfeld. Each bottle, individually numbered 1, 2 and 3, featured different pink and silver designs, all topped off with a silhouette of Lagerfeld and a pink bottle cap.
In April 2012, the Coca-Cola aluminum Jean Paul Gaultier “Night” and “Day” bottles were released as a part of a 3-bottle set. The “Night” bottle featured a corset design while the “Day” bottle featured a striped shirt with a star tattoo, giving an almost nautical feel to the daytime design.
In 2013, Chantal Thomass added a pink, lacey bottle to the line-up. The couture-inspired lingerie brand topped off the design with a black heart-shaped ribbon around the front of the bottle, creating a dreamy, pink Coca-Cola bottle.
