Sustainability is one of the most talked about topics right now, but it is especially relevant in the fashion industry and has become the forefront in consumer’s decisions in buying fashion. One of the hottest topics right now in the handbag market is the idea of trading in animal leathers for vegan leathers, which are cruelty free and more sustainable for the planet.
In the past few years, many brands have jumped on the bandwagon, greenwashing their products to fulfill the growing pressure from consumers. One up-and-coming brand, Aubrey Jai, breaks the mold of what vegan leather bags can be. Aubrey Jai uses bold shapes and colors to convey their love for animals, the planet and that being fashionable can also be sustainable.
The bags we carry say a lot about who we are to others, whether our style is maximalist and bold or minimalist and simple, but in today’s world they also tell others what we value.
Aubrey Jai’s goal from the start was to build an ethos that would make their daughter (the namesake of their brand) proud and build a legacy and a bag that can be passed down to the next generation.
Meet the Bags
The designer’s daughter’s drawings inspire their current collections of unique, boldly shaped handbags. Aubrey Jai’s bags are meant to stand out and make a statement, whether out running errands or enjoying drinks with friends, an Aubrey Jai bag will always stand out in a crowd.
The mini bowling bag, the Oh!Bag, is the perfect companion to follow you throughout your day with plenty of room to carry your daily essentials such as your wallet, phone, and keys. The fun “O” cutout keeps the bag fun and makes it a bold statement. The Oh!Bag is available in two color options, red and orange or black and pink. It also comes with a crossbody bag so you have options on how you want to wear it.
The fun, playful, drawstring, pyramid shape and bold patterns of the Gold Spinarela will surely make you stand out while also having enough room to hold all your essentials while out on the town. The bag is roomy enough to carry all of your essentials such as a small wallet, keys and phone and it comes with a crossbody strap so you can decide how to wear your bag.
The best part of both bags is that they are made from vegan leather crafted from a small business. It’s a win, win, win in all directions of being cruelty free, sustainable, and supporting a small business while being bold and fashionable.
Prices range from $75-$350 USD Discover more on https://www.aubreyjaicollection.com/
SHOOT LEADS LeVana Wu, Lena Wu / MODELS LeVana Wu, Lily Polete / PHOTOGRAPHY Lena Wu