“Monster High,” the American multimedia-supported fashion doll franchise, began with the release of just six dolls in 2010 – Clawdeen Wolf, Lagoona Blue, Cleo de Nile, Deuce Gorgon, Frankie Stein and Draculaura – all representing teenage children of iconic monsters and creatures from classic films, folklore and myths.
Since then, the franchise has grown to include two spin-off toy lines – “Ever After High” in July 2013 based on fairy tales and fables and “Enchantimals” in 2017 featuring human-animal hybrids – and has released close to 1,000 Monster High dolls.
Now, just in time for Halloween, “Monster High” is ready to release the first-ever ready-to-scare collection in collaboration with Off-White™. A collection of designer dolls that are ready to make a grand en-trance at any red carpet event.
The Electra Melody Doll – which launches this Friday at 9 a.m. – is the first of four new ghouls in this high-fashion collaboration with Off-White™, with the other four dolls being released by January 2024.
According to Mattel’s website, each of the outfits for the four new dolls was hand-picked by the Off-White™ team from some of the brand’s most iconic archival runway looks.
The Electra Melody Doll is wearing a look from 2018 – the “DRESS” dress, mismatched red and black webbed gloves, Off-White™ inspired clear shoes and sunglasses along with an Off-White™ Burrow 22 shoulder bag with a skullette charm added. Her look is completed with an orange and black mohawk, orange eyeshadow and black lipstick to tie everything together.
Annalise Lao, the senior product designer at Mattel said in a statement on Mattel’s website that creating the miniatures for the dolls wasn’t easy but it paid off in the end.
“The Off-White™ team sent us references of patterns, runway photography and even some in-house samples to understand the construction of the garments and accessories,” said designer Lao. “And if you look closely, you just might find some unique Monster High twists to some of the looks.”
The doll comes complete with an Off-White™ certificate of authenticity and display box. The box comes with a clear display case and display stand for the doll’s bag.
“We felt that every detail of the doll, fashion and their accessories are worthy of an experience equivalent to an art gallery exhibit,” said packaging designer Olga Tesler in a statement on Mattel’s website.
Electra Melody will be available for purchase on Mattel’s website for $150 this Friday with a limit of two dolls per order.
PHOTOS FROM: Mattel Creations
